Editorial and Brand Director, Jenny has headed up some of the most important parenting brands (Bobbie, Ergobaby, Cerebelly, Lalo, Scary Mommy). She founded Midlife Mom in 2026 to talk openly and honestly about real life things that midlife moms actually care about— just like she does in her friend-group chats.

Olivia is a storyteller and content strategist with an expertise and passion for women’s and children’s health. Formerly senior editor at BabyCenter and What to Expect, her proudest accomplishment and greatest joy in life is being mom to 6-year-old daughter Amelia. She's here to speak up and help other moms feel seen during life’s most challenging, yet rewarding moments, no matter how big or small.

Tonilyn has always preferred writing in her room to playing kickball outside. She’s a freelance writer with work published in HuffPost Parenting, Insider, Good Housekeeping, and The Washington Post. She lives with her husband, tween son, and many furry friends.

Amy Morrison is the founder of Pregnant Chicken, a no-BS pregnancy and parenting site she started in 2010 after getting fed up with patronizing baby advice. A former ad agency creative director and mom of two boys (17 and 20), she's been serving up straight-talking, funny guidance to parents-to-be ever since.

Building community, disrupting blueprints, and helping parent-focused brands grow with impact (all on very little sleep). Paige is an award-winning marketer, best-selling author, founder of Parental Guidance (PG) Marketing + cool mom of two.

Former high school English teacher turned content creator and marketing professional, Dani blends storytelling with strategy to build authentic, high-impact digital communities. She specializes in social media and influencer marketing, helping brands connect with modern parents through trusted voices and meaningful content.

Elieke is mom to a 5-year-old and a 1.5-year-old. By day, she's a nutrition scientist at ARMRA, by night (and in the margins), she helps CPG brands cut through the noise with evidence-based guidance.

Donna Duarte-Ladd leads editorial at New York Family Media and runs a substack, Land of Mothers, writing about parenting, family life and life as a special needs mom to her Autistic son.

Sidonie is a London-based communications and marketing specialist with extensive experience helping luxury fashion, beauty and lifestyle brands craft clear, creative stories and build meaningful connections with their audiences across international markets.

Saralyn Ward is an award-winning writer and former Senior Editor at Healthline. She’s also the founder of the Better After Baby app and head of content for the Fit Warrior Mom postpartum app, developed for the US Air Force. Her work has appeared in TODAY Parents, Thrive Global, and Scary Mommy.

Kim Evey lives in Los Angeles where she has worked as an actor, writer, stand up comedian and producer but her favorite job titles are Mom and Wife. There is a high probability that she wore at least one article of clothing inside out today.

Megan is a NYC single mom of two boys with deep Michigan roots. Between her fashion career, refereeing arguments over Nintendo Switch, and driving all over the tri-state area for youth sports, she became the go-to for friends navigating divorce and discovered her calling as a separation, divorce, and single parenting coach.