Sidonie Goldman

Sidonie is a London-based communications and marketing specialist with extensive experience helping luxury fashion, beauty and lifestyle brands craft clear, creative stories and build meaningful connections with their audiences across international markets.

The reality of being an only child caring for aging parents

Life with elderly parents is difficult enough. But being an only child makes it infinitely harder. There’s no sibling to share the worry, the phone calls, the endless decisions. The emotional load is yours alone, and at times it feels very heavy and unbearable.

How to get your teen ready for college (when she’s not)

"How will she manage a budget? Ever since she figured out how to use contactless on her phone, I am 100% sure she’s been under the impression that mobile payments come from some bottomless magical/unicorn cloud fund. As far as she’s concerned, 'budgeting' just means making sure her battery is at least 20%!"-mom of a college bound teen.