Sidonie Goldman

Sidonie is a London-based communications and marketing specialist with extensive experience helping luxury fashion, beauty and lifestyle brands craft clear, creative stories and build meaningful connections with their audiences across international markets.

How to get your teen ready for college (when she’s not)

"How will she manage a budget? Ever since she figured out how to use contactless on her phone, I am 100% sure she’s been under the impression that mobile payments come from some bottomless magical/unicorn cloud fund. As far as she’s concerned, 'budgeting' just means making sure her battery is at least 20%!"-mom of a college bound teen.